Week 10: Darling, Let’s start Digging (Digg.com)

October 1, 2010 § 2 Comments

Well, I have no idea why we can’t have fun with the web these days and have business at the same time. Things have to get serious and things have to be profitable. I guess….

Digg.com is one of the most innovative and really really really fun websites out there. Digg has been around for awhile now and currently has a very large following, I even thought that Digg was bigger than Twitter before. Digg incorporates sharing, collaboration and commenting on a certain interest or topic. It’s very simple and easy to use just register to their website and then share a link or an article that you find interesting or you might want other people to notice then starting digging! it will also help that you should start viewing other articles and links too and digg them according to your taste.

But did you know Digg can also be used for online business marketing?

According from Online Business Watch;

“The first and foremost question that you must ask yourself before using any business marketing method would be: why would I want to use this and what benefits are there for my business? Certainly many people could probably answer that question for new users of Digg, but the main answer that you’ll find is that Digg will help your business receive the traffic that you’re lacking. Of course Digg.com is not just for business owners but lists virtually everything else that is Dugg throughout the day and the week, but business owners are free to use the service as well! Additionally, not only will Digg.com help you gain traffic to your business website through popularity, but you can tailor your Digg post
to say what you want, too”

from the post Using Digg for Business Marketing

Digg features a front page where the articles that are most dugg, commented or shared are placed, in each category of your preference. This can be viewed by a large number of audience and can be shared by them too whenever they like it or dugg it up.

This also builds your online profile, the more contents you put up that gets dugged and comment the higher it will rank on the front page.

With this, the idea of having your business being marketed into this new trend makes it possible to provide a better place for advertisement, Digg has a category which introduces businesses that maybe some people are interested in making a particular deal with and instantly you can build contacts through a relationship within Digg. The more traffic, the more exposure. So why not start digging to the top?

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Week 9: How good will be a Business be without any contacts?

September 29, 2010 § 2 Comments

We all know that the Internet is a giant gathering of people either wanting to waste their time, meet people or just entertain themselves. Since the emergence of social networking, the internet has been a place to meet people, to have fun, to socialize as well as to provide information. But there’s a new trend that’s catching up with all these buzz.

Social Networking for Businesses…. Is it possible or not?

The answer is yes it is, if you’re a firm that provides your clients let’s say advice or consultation about something, it will be great that your clients would know what their dealing with first. So for example you have a LinkedIN account (which is strictly professional) or a Facebook account or as a business a Wiki/Website/Blog, your clients would gather insight from these sites and simply rate whether you’re good to have business with or not. It also works within the Business firm, as you could have a much more streamlined collaboration with all the online tools as well as if you’re building business professional relationships then it would work out like this:

First is you’ll have an account.

Second add people you know.

Third build contacts from the people you know.

Fourth communicate with your network.

and Last build that relationship.

For Businesses having contacts are one of the most important things with starting your own business. This would defy whether the business will be successful in the future or if it’s flexible enough to find ways to develop. Social Networking introduces ways on building contacts as well as providing initial network to start a business.

Overall, with the new content on the web and the new generation of users. It will be smart if as a business you get into this trend, who knows maybe your main competitor is doing it now and taking the advantages of building their own network of contacts.

Here’s a video from a Social Networking Guru, Seth Godin, providing information if Social Networking is good for a business;

Week 8: Wikis, Wikis and more Wikis.

September 29, 2010 § 1 Comment

Who has never heard of Wikipedia? Probably the most popular resource site on the web right now but did anyone wonder before how wikipedia started and how it works?

It’s all about Wikis, a web site that can be edited by any reader. Wikis offer the opportunity to share knowledge and information, but they are not usually considered “authoritative” or “scholarly.” Because people can invent facts or pass off ideas as facts on a wiki, they contain a lot of suspect information. Although some larger wikis (like Wikipedia) make the effort to verify information or cite sources, these sites are still not considered reliable or trustworthy. If you find information on a wiki, you should verify that data by checking it against the information in another source, such as an encyclopedia, dictionary, or index.

But did you know that these Wikis can also be used in Businesses? Here is a great a breakdown on effective uses of wikis within a corporation:

7 effective wiki uses and the companies that benefit from them

This article provides the effectiveness of wikis and the different uses of wikis in today’s businesses, here shows a list of businesses applying the wiki strategy and how they use it on their day to day operations.

One thing that caught my eye is that Wiki can be used as an ‘Information Site’ where employees and clients can view the products or the services that the business offers. It also provides a different view on collaboration with fellow developers on a certain product, it is where they can change, provide detailed information on one side of the product to the other. As for the clients, it can be used to provide feedbacks or give the clients a detailed view of the product before purchasing. This gives the organisation a much better feel towards making business or making deals with a client.

Wikis are a great tool when used to it’s advantage even though some disadvantages might cause issues but with editable service this can be minimalised. It’s not what it does, but with how you use it.

Im such a big fan of this guy!

Week 7: a simple 140 Word Update says everything

September 29, 2010 § 1 Comment

Not too long ago whenever there are announcements to be made, people would gather around a certain place and wait in anticipation of the item or the suspense of the announcement. Now, there are only a few of these and some are done after it has already been announced, the question is where was it announced before a conference?

The answer will be between ‘Twitter’ and a Blog.

Twitter is taking over the web, most people use twitter or atleast have an idea what twitter is all about. Maybe you’re just a normal person or a popular celebrity using it to update the fans about what they’re doing, what they’re thinking or atleast what they want them to know.

This pattern repeats over and over again for these guys but what about for businesses?

I’m a huge basketball fan and I’ve always wanted to follow my favourite players in the NBA (National Basketball Association) instead of just going to their website to find out what’s going on, I always tend to view their twitter page as well as the player’s twitter page as this gives me a much better insight on what they’re doing or atleast what they’re planning to do.

NBA before condemned the use of twitter by players as they thought that this is very distracting especially when the players are in games or playing. Charlie Villanueva or known as CV31 pretty much started the trend on twittering in the NBA even though he was fined the first time he tried it, the impact it gathered with the fans was reviewed and now they’re also incorporating it on the NBA itself as well as more and more players joined in with the recent addition of Lebron James a.k.a KingJames, who provides the fans on tweets about ‘him taking his talents to South Beach’ and all that other stuff.

So for a business like the NBA, their aim is to provide the fans a much better insight on their projects and activities, this is one great way to utilise microblogging and blogging as well as more and more fans tend to surf these sites rather than just going to the main website. This provides them more flexibility to receive fan insights as well as to provide their clients a much better view of their goal and that is to provide entertainment.

Social Media Legal Risks and Mitigation

August 21, 2010 § 3 Comments

According to Komarketing Associates some statistics states that 97% of the top companies today doesn’t use blogging or twitter to promote their online visibility. There are a few exceptions to this and one company that implements social media to promote their company online is Pepsi.

Pepsi is one of the leading softdrink producing company, its distributed around the world and is one of the most successful companies to date.

Pepsi uses social media in the likes of FriendFeed and they call it ‘The Pepsi Cooler‘. Here they can monitor the comments of their clients and customers in order to provide a better product for them. They rolled out a whole new brand identity recently and now are eager to engage in online communities.

With this involvement Pepsi can also be applicable to any legal risks and mitigation.

They can have a competition disadvantage because this is a public feed, it will be available to everyone as well as to every company or competition that are interested to what Pepsi is up to based on the user feedback and user knowledge.

This can also hold up the Pepsi operation if the employees do not abide by the standard of the web with either defamation of their own company or risking the image that Pepsi built, as been said that this is a public site where everyone can view, so one single mistake could provide a big hit to the organisation’s reputation.

For Pepsi to mitigate these risks they could apply a contract to their employees and any other third party source that using a social media indifferently would risks potential opportunities and compromise the business. For the competitive advantage Pepsi should implement this as a source of feeds and ideas to provide their own organisation not as a plan to upgrade a product or whatsoever, they could easily gather ideas and opinions to recognise the need of options and ideas.

Overall the benefits for this type of approach is limitless but there are also lots of risks involve, but with better judgment and use this opportunity would only turn into GOLD.

Enterprise 2.0 Good or Bad?

August 20, 2010 § 3 Comments

You have to risk going too far to discover just how far you can really go.” – T.S. Elliot

Sometimes when we venture into something that we’re not familiar with, we hesitate. Sometimes when we use something that we’ve never used before, we take risk. Let’s take it into account that we’re only human and we make mistakes, some of the are big and some of them are small. The rapid development of the web is so fast many of us are falling behind. Not everyone can use the web or take over its advantages. Not everyone knows what Web 2.0 or Enterprise 2.0 is, so there’s a challenge will it be good or bad?

A good evidence that would back up the benefits of Enterprise 2.0 is from a report by Bill Ives, ‘An Enterprise 2.0 Poster Child in the IT Department‘. It’s a great example on how Enterprise 2.0 can make a big difference for an organisation. Here is Al Essa, an IT CIO, has implemented blogs as a way of organising, coaching, socialising, networking and collaboration throughout the organisation. This provided him easier tasks in coaching and also to manage his own team with consuming so much time. He found it so useful that he implemented it for the whole school of management and since then their productivity has increased. Here is an overview of the benefits:

The project blogs acted as true dashboards. Al could review each project’s status on line and drill down for more detail as needed. He could also point project teams to others who faced the same issues. These status reports were now available to everyone in his department, so cross-project communication was a simple matter, a by-product of the new blog reporting platform. The instant, secure, and constant accessibility, in searchable format, that blogs brought was a huge productivity improvement over swapping project reports and commentary through multiple emails.

Now that Enterprise 2.0 proves to be a benefit, what about its risks? It’s risks involves security, privacy and many more but the large issue would be the lack of understanding from its user, a user, even if they’re the brightest, doesn’t know how to use something won’t be able to use it all.

There are alot of opportunities that can be discovered along the way but while it’s here, why not take a ride?

Some things are better kept as a secret

August 17, 2010 § 2 Comments

I don’t know about anyone of you but nowadays people seem to think that the web is their own online diary or something. I know that this topics are debatable and sensitive but after learning the different legal stuffs and issues that one might face within the web, some things might be a little bit serious.

Nowadays with Twitter, Facebook and Youtube are dominating the web people tend to forget that these websites are public sites that anyone can access. Now that you can put ‘What you are doing, What you are thinking, What you feel etc.’ on 140 characters or more. It goes on and on and on, people seem to find it interesting that putting a status on public where everyone can relate to or maybe anyone would ‘LIKE’ is safe that no one could notice whether its a bad or a good thing. I had a lecture that tackled on the details and the issues of how actually the ‘WEB can attack you’. A random person putting bad comments about his work or about someone else can always be an issue once found out but some of these services stores data within their databases and you might never know that something you put out there ages ago will still be ‘searchable’ up until now.

I also stumbled upon the idea of ‘What if sites like Facebook or Twitter itself shuts down or gets hacked?’ where would all the data be stored and who would be able to access them? With all the effort and personal information stored on one account, where would be the people responsible for keeping these datas be? I’m sure that they’re not in Australia but far away. Would you like the idea of having someone looking at your OWN personal network and your own details far far away from you?

I don’t know why or for some reason why do I bother. I always thought that social networking is just for fun but look some things are better kept as a secret.